Tourism Australia Media Centre - New partnership to bolster Australia?s wine and tourism marketing push

International marketing of two of Australia's biggest export sectors - wine and tourism - is about to be bolstered by a new three-year Memorandum of Understanding (MoU) between Tourism Australia and Wine Australia, announced today. Wine Australia's Chief Executive Andrew Cheesman said Wine Australia will work closely with Tourism Australia to generate greater awareness about the quality of Australian wine and our wine tourism experiences. � Tourism Australia 2012.

Source: http://media.australia.gov.au/notify/click.cgi?url=http%3A%2F%2Fwww.media.australia.com%2Fen%26%2345%3Bau%2Fmediareleases%2Fdefault_9610.aspx&collection=releases&rank=29&auth=vW8%2F7wkyhofHao3TgkNhSA

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